Kovert Creative, a bi-coastal marketing and communications powerhouse, has bolstered its ranks with the addition of Sony’s Mallory Morehead Pritzl to its entertainment public relations team. Based in Los Angeles, Morehead Pritzl will be a key player in managing communications for programming-centric clients like Jimmy Kimmel Live!, Paper Kite Productions, and SmartLess Media, while also working closely with Bloomberg Media and Spotify.
With 15 years of experience in the industry, Morehead Pritzl brings a wealth of expertise to Kovert. Her journey began in the prestigious NBC Page Program, and she has since honed her skills in corporate communications and publicity at major players like Amazon MGM Studios, Fox, and NBC. During her tenure, she worked on popular shows such as America’s Got Talent, Bob’s Burgers, and Jeopardy!, showcasing her versatility and deep understanding of the entertainment industry.
Kovert’s co-CEO, Lewis Kay, praised Morehead Pritzl’s strategic acumen and her extensive connections within the entertainment industry. "Mallory is sharp, strategic, and deeply connected across the entertainment landscape. Her experience across networks, streaming, and studios makes her a natural fit for our clients, and we’re fortunate to have her at Kovert," Kay said.
Kovert Creative is renowned for its comprehensive suite of services, including brand communications, talent PR, video and content development, event production, experiential marketing, influencer and social media marketing, digital strategy, and creative and design. The firm’s client list is a who’s who of the entertainment industry, featuring top names like Jimmy Kimmel, Amy Poehler, Jack Black, and Markiplier.
The addition of Morehead Pritzl is a strategic move for Kovert, as it continues to expand its presence in the entertainment sector. Her expertise in crisis communications and executive visibility will be invaluable as Kovert navigates the ever-evolving landscape of the entertainment industry, ensuring that its clients remain at the forefront of the media and public discourse.
In my opinion, the hiring of Morehead Pritzl is a testament to Kovert’s commitment to excellence and innovation. Her strategic mindset and deep industry connections will undoubtedly elevate Kovert’s capabilities and position it as a leading player in the entertainment public relations space. As Kovert continues to grow and evolve, it will be fascinating to see how Morehead Pritzl’s expertise and vision shape the firm’s future endeavors.
